Preperation Denmark

Details: Created on Saturday, 14 April 2018 09:36; Written by denmark

1) How important can tourism be to a place`s economy?
(Due to location, climate, limited resources, size and cultural heritage, some regions have no real choice but to engage in tourism grow, develop and improve their living standards.)

Tourism is crucial for a country’seconomy. Or at least it is in Denmark. Copenhagen has many tourist attractions and spends a lot of money advertisingwiththese in different countries. However, there arestill a lot of tourists who visitDenmark to experience its nature reserves and coastal areas.

Denmark’s climate also means that there is a lot more tourismin the summer period. It is also in this period there is the biggest opportunity to experience e.g. Copenhagen, since it, among other things, is not possible to go on canal tour excursions in the winter.

Denmark often gets visited by tourists from other EU-countries, e.g. Germany, Norway, Sweden, Holland and England. Denmark’s tourism is rising and has been rising for several years. This is because Denmark is constantly evolving, also outside major cities.

2) How can the tourist market be segmented and monitored for shifting trends, life-styles, needs and preferences? (Places must decide on not only how many tourists they want and how to balance tourism with other industries or strategies but also what kind of tourists they want. The choices will be constrained, of course, by the places`s climate, natural topography and resources, history, culture and facilities.

Denmark is easily influenced by new trends. This is due to the fact that we are a small country, which has to stay updated to attract as many tourists as possible. However, with that being said, we still keep our Danish values and won’t change our culture radically. The Daneswish to give visitors the best possible experience and understanding of Denmark

3) What kinds of strategies and investments must places and businesses make to be competitive in the tourist industry? (A major trend in place revival is heritage developement, the task of preserving the history of places, their buildings, their people and customs, the machinery and other artifacts that portray history.

First of all, it is important that the places and businesses know what kind of tourists they want to attract. This is of courseinfluenced by what the area has to offer. So if you are surrounded by Mountains then there is potential to invest in tourism, that is centred around the different activities that mountains offer. It’snot only the surroundings, that arethe important factors for what kind of tourists an area attracts. It is also important to look at the history and culture the area has. In some way you can divide tourists into people who want to explore the past, and tourists that want to “make” their own story, and participate in different events.

When a business or a place hasfigured out, what kind of tourists they want to attract, it is important that they ensure that the visitors have a high quality experience. In heavily touristy areas, competition is high many different businesses offerthe same. Therefore to be the ones with the most success, ensuring a high quality experience is very important. In addition to, the attractions tourists visit are also influenced by what they have heard from friends and family. Quality ensures a good reputation.

Finally if your businesses or place issupported by regions to respond and benefit from increasing visitors numbers, it will help as well. Working together with your local government can for example help you preserve a different area that is a part of your tourist attraction. Attracting tourists gives wealth to the whole area, soitthe local government can also see a benefit fromworking with you. The help your local government can offer, can potentially lower your expenses, and therefore be the cheapest offer in the area, making you more competitive.

4) How can a place gain access to or establish a niche in the tourist business, and what are the risks and opportunities of such a venture? (Places must respond to the travel basics of cost, convenience and timeliness. Tourist weight the costs against the benefits of specifies destinations and investment of time, effort and resources against a reasonable return in education, experience, fun relaxation and prospective memories.)

In order to attract tourists to a particular place it is important to be innovative by creating something new and exciting that fits in with the charm of the city or area. Involving the local citizens is, of course, an important factor, as their support and involvement will help create a good atmosphere. It is important to create something new and exciting that can attract tourists from far away, while taking into account the city’s history, structure and local community. In order to adapt tourism to the city's range of qualities, it must be clear what values and opportunities the city has. Advantages of tourism in a certain place can be, economic growth, cultural exchange, better international relations, enjoyment, better health and wellness. The risk of such a venture is that the commercialization of culture can undermine the soul of a tourist destination. Local traditions that have a rich cultural heritage can be reduced to wearing costumes and putting on acts for the tourists in return for money.

5) What kinds of messages and media are effective in tourist attraction and retention? (Place images are heavily influenced by pictorial creations of the place, often in movies and on television and sometimes by music.

In attracting tourists and ensuring retention it is important to do something locally. You can put advertisements up on your local dashboard and set up other types of local advertisements. Atyour local tourist information centre you can displayflyers, Tourists can pick up when they stop by. To ensure retention, it is effective to have display signs, that tell the tourists what is allowed and what not. In proportion to, how damaging different violations are, you can hand out fines.

Since the internet and social media have become a worldwide phenomenon it is now a very effective platform to get out messages and media about your attraction and retention. It’s a gigantic market where you can show, what you can offer. In these times it is common, that different tourist attractions gets viral, from a small video showcasing their attraction. If you want to build up a reputation and at the same time get more customers, you can create an account on TripAdvisor and other sites. They all have in common, that tourists use them for checking out what the area has to offer, and what have gotten positive reviews. For preservation, you can also upload an video to different platforms (YouTube, Facebook Instagram etc. ) what they should be aware of, when they visit.

6) How should a place`s tourism be organised and managed? (Making a place tourist friendly is the task of a central tourist agency which may be public, nonprofit or private.

In every city it is essential for tourism to be present and organized. It would be possible to make the city more attractive, by having tourist agencies offer a variation of activities to the tourists. Apart from this it would benefit the tourism if there were a set of tourist facilities in the city, such as information centres placed across the city, perhaps one or more in each area, which could recommend different attractions or help the tourists find their way.